The
course covers exploring the choices available to businesses in deciding
strategic paradigms in differing international business environments; Review the
Planning; Patterning, Positionist and the Resource school of strategic thought;
Understanding the triggers and drivers that lead to internationalizing and
reflecting on the sustainability of the globalization process; Exploring the
concept of value from a shareholder, economist, accountant and strategist
position; Reviewing the evolution of the value chain concept; Defining the
nature of competitive advantage and threats to its sustainability;
Investigating the advantages and disadvantages of competitive verses
co-operative strategies in international market entry; Reviewing the nature of
trust and effectiveness in international strategic alliances; Examining the
concept of synergy and its link to integration in international businesses;
Reviewing the nature of knowledge and its management across a range of
international business organization structures.
